Birds Eye, Findus & iglo: Debunking frozen food myths

A campaign by Nomad Foods, Europe’s leading frozen food company, increased its organic growth by combating negative assumptions associated with frozen food.

Campaign details

Brand: Birds Eye, Findus & IgloBrand owner: Nomad FoodsEntrant company: Zenith, LondonMarket: EuropeSector: Convenience, readymadeMedia channels: Content marketing, Online display, Online video, Public relations, Search marketing, Websites & micrositesBudget: 1 - 3 million

Executive summary

Nomad foods is Europe's leading frozen food company and one of the largest in the world. However, despite starting in a position of strength, continued sales success was under threat from negative consumer perceptions of frozen food.

Typically brands in the category would seek to combat these perceptions through heavy...

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