Campaign details
Brand: AXEBrand owner: UnileverEntrant company: Mindshare TaguigMarket: The PhilippinesSector: Deodorants, anti-perspirantsMedia channels: Gaming & in-game advertising, Livestreaming, Sales Promotion, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Axe has always been strongly associated with male grooming and made a name for itself as a leading brand in this space. In the Philippines, Axe is well-recognized to be the brand that offers irresistible fragrances to help guys get the girl. That is the reason young men want to smell good and look great...