Audi: Vorsprung durch Waterslide

Audi, a car brand, launched a campaign in the UK to take its 'Vorsprung durch Technik' idea and translate it beyond its communications.

Campaign details

Brand: AudiBrand owner: Volkswagen GroupEntrant company: Audi, Milton KeynesIdea creation: Bridle Production, London / Ibm, PortsmouthMarket: United KingdomSector: Automakers & marquesMedia channels: Mobile & apps, Websites & micrositesBudget: No budget

Executive summary

How do you take a brand idea like Vorsprung durch Technik and bring it to life beyond communications into the rest of the experience? This is the case study of how Audi did just that in the UK, turning all the strategic and creative firepower that helped take Audi to no.1...

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