Campaign details
Brand: AudiBrand owner: Volkswagen GroupEntrant company: Audi, Milton KeynesIdea creation: Bridle Production, London / Ibm, PortsmouthMarket: United KingdomSector: Automakers & marquesMedia channels: Mobile & apps, Websites & micrositesBudget: No budget
Executive summary
How do you take a brand idea like Vorsprung durch Technik and bring it to life beyond communications into the rest of the experience? This is the case study of how Audi did just that in the UK, turning all the strategic and creative firepower that helped take Audi to no.1...