Amtrak: Get Carried Away

Amtrak, a rail service, made travel by train relevant to a new generation of travellers by celebrating the joy of the train journey in the USA.

Campaign details

Brand: AmtrakBrand owner: AmtrakEntrant company: VMLY&R, New YorkMedia: MediaCom, New YorkMarket: United StatesSector: Rail, coach, boat & car rentalMedia channels: Online display, Online video, Outdoor, out-of-hime, Print - general, unspecified, Radio & audio, Search marketing, Social mediaBudget: 10 - 20 million

Executive summary

In 2019, Amtrak embarked on a mission to make America fall in love with the train. This meant making the oldest mode of city-to-city travel relevant to a new generation of travelers, a generation that had grown up flying and...

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