Aldi: Swap & Save

Aldi, a German discount supermarket chain, launched a campaign in Ireland to retain increasingly prosperous consumers.

Campaign details

Brand: AldiBrand owner: AldiEntrant company: Aldi Stores UK & Ireland, NaasIdea creation: McCann ManchesterMedia: McCann ManchesterMarket: IrelandSector: Supermarkets & grocery storesMedia channels: Direct marketing, Email marketing, Newspapers, Online display, Point-of-purchase, in-store, Radio & audio, Social media, Television, Video on demand, Websites & micrositesBudget: 3 - 5 million

Executive summary

Freshly reinvigorated in 2018, Swap & Save harnessed the simple truth that 'Aldi lets you get more of what you want out of life' and imbued it with powerful meaning for thousands...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands