Campaign details
Brand: AgushaBrand owner: PepsiCoEntrant company: PepsiCo Russia, MoscowIdea creation: PepsiCo Russia, Moscow / OMD OM, MoscowMedia: OMD OM, MoscowMarket: Russian FederationSector: Baby foodMedia channels: Programmatic display Budget: 3 - 5 million
Executive summary
Finding new ways to make advertising messages targeted and personalized is a challenge. When you start planning a new ad campaign, you need to make sure you know exactly who you are delivering your ad to.
Brands with narrow target audiences constantly conduct various tests and regular...