Adorama: Creative Ones

A campaign by Adorama, a photography equipment company, in the USA, helped them prove that appealing to creative types on TV was effective.

Campaign details

Brand: AdoramaBrand owner: AdoramaEntrant company: Marketing Architects, MinnetonkaMarket: United StatesSector: Cameras, photographyMedia channels: TelevisionBudget: Up to 500k

Executive summary

For Adorama, one of the stalwarts of the creative industry, there is no time of year more important than the holiday season. The correct advertising strategy during this time is essential for driving key sales for any established retailer.

The following case highlights the power of leveraging unique positioning on a new channel to dramatically improve sales during this time. It demonstrates the power of improved...

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