Shell cloud builds car, "shell" moves the future

Rooted in China for 120 years, Shell is committed to building a sustainable energy future using advanced technologies and innovative approaches, demonstrating corporate responsibility. The brand expects to use a student innovation competition as an opportunity to convey the ideas and actions of energy companies for energy transformation and become a trustworthy brand.

Case details

Brand: ShellBrand owner: ShellMain agency: MediaCom MediaComMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: Motor Vehicles - AftermarketMedia Channels: Outdoor Billboards, Key Opinion Leaders KOLs, Key Opinion Consumers KOCs, Websites/Micro Websites, Mobile & Application APPs, H5, Online Display Advertising, Online Video Advertising, News Feed Advertising, Programmatic Advertising, Video/Micro Movies, Live Streaming, Social Media, Online Communities, Competitions & Competitions, Events, Activities & ExperiencesBudget: 20-25 million

Case Summary

Shell actively advocates a strategy focusing on emission reduction, and how to take a student innovation...

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