Yeos: CNY Goodness Campaign 2021

Drinks brand Yeo's built affinity and brand preference for its Chinese New Year range among Gen Z in Singapore with a strategy that encompassed social media, TV, and outdoor.

Campaign details

Brand: YeosBrand owner: Yeo Hiap Seng LimitedAgency: MashwireMarket: SingaporeSector: Iced drinksMedia channels: Gaming & in-game advertising, Merchadise & free gifts, Mobile & apps, Online display, Online video, Outdoor, out-of-hone, Programmatic display, Public relations, Social media, Television, Word of mouth, influencersBudget: Up to 500k

Executive summary

With over 120 years on the local beverage scene, Yeo's has been a brand that is familiar with many Singaporeans since young. However, Yeo's drinks are often associated with an older crowd due to their local flavours and low/no-sugar...

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