Campaign details
Brand: YeosBrand owner: Yeo Hiap Seng LimitedAgency: MashwireMarket: SingaporeSector: Iced drinksMedia channels: Gaming & in-game advertising, Merchadise & free gifts, Mobile & apps, Online display, Online video, Outdoor, out-of-hone, Programmatic display, Public relations, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
With over 120 years on the local beverage scene, Yeo's has been a brand that is familiar with many Singaporeans since young. However, Yeo's drinks are often associated with an older crowd due to their local flavours and low/no-sugar...