Campaign details
Brand: WWF (wildlife) Brand owner: WWF Entrant company: GREY, Idea creation: Grey Petaling Jaya Market: Global Sector: Charities & voluntary organisations Media channels: Websites & microsites, Online video, Direct marketing, Word of mouth, Influencers, KOLs, Social media, Radio & audio, Outdoor, Out-of-home, Content marketingBudget: Up to 500k
Executive summary
Look around your desk, try to find something that doesn't have some form of plastic in it. It’s amazing. Cheap, versatile, virtually indestructible… and that’s the problem. Not only does plastic take approximately...