Voltas Limited: All Weather AC - How a pure play Indian brand turned into a giant killer
Neha Chopra
Campaign details
Brand owner: TATA IndiaAgency: Ogilvy & MatherBrand: Voltas LimitedCountry: IndiaChannels used: Internet - display, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Radio, TelevisionMedia budget: 5 - 10 million
Executive summary
This case is about Voltas, one of the first Indian brands with its core competency in the air conditioning (AC) category. Over the years, with global white goods brands entering the Indian market due to their...