Campaign details
Brand: upGradBrand owner: upGrad Education Pvt. Ltd.Agency: The Womb Communications LLPMarket: IndiaSector: Websites, online services, appsMedia channels: Content marketing, Livestreaming, Online display, Online video, Public relations, Search marketing, Social media, Television, Video on demand, Word of mouth, influencersBudget: 3 - 5 million
Executive summary
Young, growth-minded professionals in India never valued the online education route for up-skilling and gaining that competitive edge in the workplace. They did not see upGrad as a career builder but rather as a good-to-have, 'life-long learning' destination. upGrad needed to...