Campaign details
Brand: UnileverBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Nielsen PhilippinesMarket: PhilippinesSector: Food industry (general), Toiletries & cosmetics (general)Media channels: Online video, TelevisionBudget: Up to 500k
Executive summary
While COVID-19 created disruption and led to similar changes globally, the shutdown of one of the Philippines' biggest networks made the nation a unique case and led to a new balance in the media landscape. As the pandemic continued to strike the country and the economy entered recession, most advertisers and marketers became conscious...