UNICEF: The power of compassion in an age of pandemics and financial insecurities

Ruchi Kohli

Child social welfare organisation UNICEF Philippines crafted a cross-platform fundraising campaign to support the health and well-being of disadvantaged children at a time of unprecedented crisis.

Campaign details

Brand: UNICEFBrand owner: UNICEFAgency: Cheil IndiaMarket: PhilippinesSector: Charities & voluntary organisationsMedia channels: Email marketing, Online display, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Because of COVID-19, 2020 posed a unique challenge on a global scale, unlike any other seen before. With food systems and nutrition programmes being disrupted and the immunisation services interrupted, this pandemic was turning into a child survival crisis. The fear of it having devastating consequences for the safety, health, education and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands