Tata Sampann: From spicy to healthy & spicy, with influencers

Siddhi Goyal

Spice brand Tata Sampann took a TV co-creation approach to achieve differentiation and make itself indispensible in the kitchens of households across India.

Campaign details

Brand: Tata SampannBrand owner: Tata Consumer ProductsAgency: Madison MediaMarket: IndiaSector: Sauces, seasonings, condimentsMedia channels: Content marketing, Product placement, Sponsorship - mediaBudget: Up to 500k

Executive summary

Indian spice brand Tata has always stood for the health of the nation. With the goodness of natural oils in its spices, the Tata Sampann premium range is both healthy and nutritious.

Tata Sampann wanted to highlight its differentiation in an extremely cluttered category where around 300-plus branded players were talking only about taste. Some of the leading...

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