Campaign details
Brand: Tata SaltBrand owner: Tata Consumer ProductsAgency: Madison MediaMarket: IndiaSector: Sauces, seasonings, condimentsMedia channels: Online display, Outdoor, out-of-home, Radio & audioBudget: Up to 500k
Executive summary
India's Tata Salt has always stayed true to its tagline and belief – 'Desh Ka Namak' (salt of the nation). On the occasion of Swacch Bharat Abhiyan (Clean Indian Mission) and the 150th birthday of Gandhi (Father of the Nation), Tata Salt extended its proposition through the different lens of an interactive billboard campaign.
Our goal was to...