Campaign details
Brand: Sunkist GrowersBrand owner: Sunkist GrowersAgency: Edelman KoreaMarket: Korea, Republic ofIndustries: Fruit & vegetablesMedia channels: Competitions & contests, Online video, Sales promotions, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Many brands around the Asia Pacific region are likely to have experienced the sudden cancellation of projects or had them minimised due to the unexpected COVID-19 pandemic. American citrus grower Sunkist had such an experience, but was able to pivot to adapt an already approved offline event activation plan to a digital-only...