Sunkist Growers: #MySunkistTable

Citrus brand Sunkist created a video-based campaign, backed by an e-commerce sales promotion, to raise brand awareness and consumer preference in Korea.

Campaign details

Brand: Sunkist GrowersBrand owner: Sunkist GrowersAgency: Edelman KoreaMarket: Korea, Republic ofIndustries: Fruit & vegetablesMedia channels: Competitions & contests, Online video, Sales promotions, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Many brands around the Asia Pacific region are likely to have experienced the sudden cancellation of projects or had them minimised due to the unexpected COVID-19 pandemic. American citrus grower Sunkist had such an experience, but was able to pivot to adapt an already approved offline event activation plan to a digital-only...

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