Campaign details
Brand: SpotifyBrand owner: SpotifyLead agencies: Leo Burnett, MumbaiContributing agencies: Lodestar, UMMarket: IndiaIndustries: Websites, online services, appsMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Your first impression is your last impression in India. Our learning across many launches in India was to make a dramatic entry or cede the field. Spotify made a signature debut in India with an original piece of music, crafted to ensure success.
How?
By using data as a music composer. For the first time in India,...