Spotify: Listen on Spotify

Belynda Sim, Grace Espinoza

Audio streaming service Spotify drove local product relevance with an online video, display, social, and influencer marketing and grew consideration and monthly average users in the Philippines, Thailand and Indonesia.

Campaign details

Brand: SpotifyBrand owner: SpotifyLead agency: TBWA\SingaporeContributing agency: UM APACMarket: Indonesia,Philippines,ThailandSector: Websites, online services, appsMedia channels: Content marketing, Online video, Radio & audio, Search marketing, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Spotify is a household name across the globe, and the original audio streaming service, but in Southeast Asia, it is competing for the same audience against many local players. Spotify faced the challenge of trailing familiarity against its competitors, with 'not knowing enough about it' being the key...

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