Campaign details
Brand: SpotifyBrand owner: SpotifyAgency: TBWA\ManilaMarket: PhilippinesIndustries: Websites, online services & appsMedia channels: Online video, Outdoor, out-of-home, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
The Philippines has the longest Christmas in the world, where Christmas songs are played from 1 September. And for 30 years, Christmas In Our Hearts by local balladeer Jose Mari Chan, has been the most overplayed holiday tune, popularised by local DJs since the 90s.
Recognising the integral role of music during this season and the opportunity...