Campaign details
Brand: Smart Balance Immunity Boosting OilBrand owner: Emami AgrotechLead agency: McCann Worldgroup IndiaContributing agency: FoxyMoronMarket: IndiaSector: Dairy products, fats, oilsMedia channels: Online display, Online video, Print - general, unspecified, Product placement, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Emami was launching Smart Balance Immunity Boosting (SBIB) cooking oil at a time when the market was already overflowing with products that promised immunity. Immunity building was a task that was necessary but due to new, unfamiliar, and complex means of...