Singapore University of Technology and Design: Inspiring Tomorrow's STEM Superheroines

Mei Kuan Chin, Adrian Adshade

Singapore University of Technology and Design (SUTD) called upon superheroines to increase take-up of its STEM courses among female students.

Campaign details

Brand: Singapore University of Technology and DesignBrand owner: Singapore University of Technology and DesignAgency: MullenLowe Group SingaporeMarket: SingaporeIndustries: Educational, universitiesMedia channels: Email marketing, Events & experiential, Mobile & apps, Online video, Outdoor, out-of-home, Social mediaBudget: Up to 500k

Executive summary

Since 2016, the STEM, design and technology communities have been galvanised by an important purpose. Singapore has published a key part of its national and economic growth strategy – the SmartNation programme – which will draw upon a pool of superbly skilled STEM professionals to...

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