Campaign details
Brand: SamsungBrand owner: Samsung India Electronics LimitedAgency: Cheil IndiaMarket: GlobalSector: Mobile devicesMedia channels: Content marketing, Social media, Sponsorship- media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Samsung's S21 series is the latest in a family of flagship mobile devices that represents the pinnacle of innovation in camera technology. The camera is critical to the S series' core audience of social expressers, for whom the camera is a tool to curate experiences and express themselves. Data suggested that in a competitive market, consumers...