Campaign details
Brand: Samsung GalaxyBrand owner: SamsungAgency: DDB Group Hong KongMarket: Hong KongSector: Mobile devicesMedia channels: Livestreaming, Online video, Social mediaBudget: Up to 500k
Executive summary
One brand's complacency is another's opportunity. Easier said than done when the brand being challenged is Apple's iPhone. With its cult-like following of loyal fans, and its closed-loop ecosystem, getting Apple followers to break up with Apple is not something one campaign can accomplish. However, as the saying goes, if you can show God bleed, people will cease to believe...