Campaign details
Brand: RootsBrand owner: National Heritage BoardAgency: The Secret Little AgencyMarket: SingaporeSector: Museums, attractions, librariesMedia channels: Content marketing, Online display, Online video, Outdoor, out-of-home, Social media, Virtual & augmented reality, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Singapore launched 'Our SG Heritage Plan' in 2018, a five-year master plan for the heritage and museum sector aimed at preserving and celebrating heritage. The plan outlined strategies and initiatives to raise awareness and pride. The National Heritage Board (NHB) took on this...