Roots: Bringing Singaporeans back to their Roots

Singapore's National Heritage Board ran a multi-channel campaign to grow visits and engagement for its redesigned website and boost interest in heritage.

Campaign details

Brand: RootsBrand owner: National Heritage BoardAgency: The Secret Little AgencyMarket: SingaporeSector: Museums, attractions, librariesMedia channels: Content marketing, Online display, Online video, Outdoor, out-of-home, Social media, Virtual & augmented reality, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Singapore launched 'Our SG Heritage Plan' in 2018, a five-year master plan for the heritage and museum sector aimed at preserving and celebrating heritage. The plan outlined strategies and initiatives to raise awareness and pride. The National Heritage Board (NHB) took on this...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands