Campaign details
Brand: Red BullBrand owner: Red BullLead agency: Dentsu Webchutney Country: IndiaIndustries: Energy drinksMedia channels: Content marketing, Social mediaBudget: 1 - 3 million
Executive summary
This case study describes how Red Bull, the energy drink manufacturer and media house, reinvented its content strategy on Facebook to become relevant to the Indian audience.
Without tampering with the DNA of the brand, which is all about doing things differently, Red Bull refurbished its content to More Desi (Indian), More Swag (cool).
- Consumers in India perceived Red Bull to be a...