Prudential: No One Knows You Like Pulse

Rebecca Tan, Madeeha Noor

Prudential, Malaysia's leading innovative insurance provider, developed and launched a free AI-powered health and fitness app to help users stay on top of their health.

Campaign details

Brand: PrudentialBrand owner: PrudentialLead agency: MindshareContributing agency: Naga DDBMarket: MalaysiaIndustries: InsuranceMedia channels: Mobile & apps, Online display, Online video, Outdoor, out-of-home, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Malaysia's leading innovative insurance provider, Prudential, developed and launched Pulse by Prudential, an artificial intelligence powered health and fitness, free-to-all mobile application designed to help its users stay on top of their health. The app helps mitigate, accommodate and maintain every individuals' healthcare needs to suit their unique lifestyles....

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