PKBI (Indonesia Family Planning Association ): #StopChildMarriage

Elki Hendria

A video-based campaign by NGO Perkumpulan Keluarga Berencana Indonesia succeeded in generating the public pressure necessary to get the country's government to ban child marriage.

Campaign details

Brand: PKBI (Indonesia Family Planning Association )Brand owner: PKBI (Indonesia Family Planning Association)Agency: M&C SaatchiMarket: IndonesiaSector: Charities & voluntary organisationsMedia channels: Online video, Social mediaBudget: No budget

Executive summary

One out of eight girls in Indonesia are married off before the age of 18, and social norms – prevalent among all sections of Indonesian society – dictate this is acceptable. Perkumpulan Keluarga Berencana Indonesia (PKBI), a non-government organisation (NGO) that pioneers family planning and birth control in Indonesia, wanted to nudge the government to...

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