PHINMA Education: An Anthem For Dreamers

Victor Cajoles

College provider PHINMA Education created a campaign based on a song with a local rap artist and increased freshman enrolment and grew revenue and relevance in the Philippines.

Campaign details

Brand: PHINMA EducationBrand owner: PHINMA Education Holdings Inc. (PEHI)Agency: Ogilvy PhilippinesMarket: PhilippinesIndustries: Education, universitiesMedia channels: Online video, Public relations, Radio & audio, Social media, TelevisionBudget: Up to 500k

Executive summary

This is the story of how a small player in the college education category created an anthem that changed the lives of thousands of students.

Weighed down by life’s adversities, impoverished Filipino students have lost their ability to dream. They put their dreams of pursuing a college degree on hold to provide for their families....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands