Campaign details
Brand: PETRONASBrand owner: Petroliam Nasional BerhadLead agencies: ensemble worldwide, a division of IPG MediabrandsContributing agency: Invictus BlueMarket: MalaysiaIndustries: Tyres, fuel, accessories, servicesMedia channels: Competitions & contests, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
With oil and gas brand PETRONAS entering the MotoGP arena with a new fully fledged local racing team, it set out to raise awareness that PETRONAS is now involved in MotoGP as a technical partner, and to build a fan base...