PETRONAS: Festive

Oil and gas brand PETRONAS created a series of appealing web films to emotionally connect with the mass Malaysian audience in a way that reinforced positive brand perception and reputation.

Campaign details

Brand: PETRONASBrand owner: Petroliam Nasional BerhadLead agencies: ensemble worldwide, a division of IPG MediabrandsContributing agency: Invictus BlueMarket: MalaysiaIndustries: Tyres, fuel, accessories, servicesMedia channels: Cinema, Online video, Print - general, unspecified, Social media, TelevisionBudget: No budget

Executive summary

The festive period is a crucial time for oil and gas brand PETRONAS to reinforce positive brand perception and reputation among the mass Malaysian audience. In fact, its festive advertising contributes to 50% of PETRONAS’s brand strength, an index measured by Brand Finance, an independent global...

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