Pepsi: #SwagStepChallenge

Shubhrojyoti Roy, Saumya Rathor, Tarun Bhagat

Pepsi, a soft drink brand, launched a campaign in India to make social distancing cool by repurposing the ancient 'salaam-namaste' greeting.

Campaign details

Brand: PepsiBrand owner: PepsiCo India Holdings Pvt. Ltd.Lead agencies: Wunderman Thompson, Mindshare IndiaContributing agency: Edelman IndiaMarket: IndiaSector: Carbonated soft drinksMedia channels: Mobile & apps, Online video, Social media, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

In early 2020, the COVID-19 pandemic was spreading across the world. Packed with 1.3 billion people, India was a ticking timebomb. To avoid community spread, the government announced one of the strictest lockdowns. But as soon as lockdown was lifted, people started meeting and greeting...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands