Campaign details
Brand: Peek Freans SooperBrand owner: English Biscuit ManufacturersAgency: m/SIXMarket: PakistanIndustries: Bread, cake, biscuitsMedia channels: Events & experiential, Mobile & apps, Newspapers, Online display, Online video, Public relations, Radio & audio, Search marketing, Social media,Television, Websites & micrositesBudget: 500k - 1 million
Executive summary
The biscuit category is one of the most highly concentrated categories in Pakistan, with multiple brands under each company’s umbrella. Peek Freans Sooper is one of them, but it’s a brand for all – from businessmen to labourers, it has appeal for...