Peek Freans RIO: Birthday Celebrations with RIO

The launch of a new variant, coupled with a repositioning using animated characters, saw biscuit brand Peak Freans Rio boost relevance with its core target audience of kids in Pakistan.

Campaign details

Brand: Peek Freans RIOBrand owner: English Biscuit ManufacturersAgency: m/SIXMarket: PakistanIndustries: Bread, cake, biscuitsMedia channels: Mobile & apps, Online video, Programmatic display, Social media, TelevisionBudget: 500k - 1 million

Executive summary

With the passing of time, consumers have been more exposed to advanced technologies and expect the brands to meet their ever-changing demands. Now, with the advent of technology, brands have the opportunity to address the needs of their consumers in real time, to build strong associations with them and establish top-of-mind recall. Biscuit brand Peak...

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