Campaign details
Brand: OMOBrand owner: UnileverAgencies: Mindshare China, Unite ChinaMarket: China (Mainland)Sector: Laundry productsMedia channels: Events & experiential, Livestreaming, Mobile & apps, Point-of-purchase, in-store, Product sampling, Public relations, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Over the past few years OMO has transformed from a functional laundry powder brand to a total home care brand with a 'top clean' proposition in China. With the aim to become a national brand, OMO positioned its brand strategy to 'go wider, go deeper'.
However, under the...