Campaign details
Brand: Odonil ZipperBrand owner: Dabur India Private LimitedAgency: McCann WorldgroupMarket: IndiaIndustries: Cleaners & detergentsMedia channels: Radio & audioBudget: 1 - 3 million
Executive summary
India has a toilet problem. Most households don’t have private toilets and people are used to going out for toilet needs.
Cities in India are a contrast to the larger lack of toilets problem, as private toilets are a given. The problem was odour caused by heavy usage (one or two toilets for an entire family), inadequate plumbing and humid temperatures....