Maxis: Maxis Business spark series

Lynette Ho, William Lau, Jennifer Khor, Emir Shafri, Eelyn Ng

Malaysian telco Maxis needed to build brand recognition as a managed IT solutions provider so it targeted large businesses (75-250 employee) in order to grow engagement and satisfaction.

Campaign details

Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet servicesMedia channels: Content marketing, Email marketing, Events & experiential, Livestreaming, Online display, Print - general - unspecified, Public relations, Radio & audio, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Though it has been providing IT solutions for a decade, Malaysian telco Maxis is better known as a mobile telecommunications service provider. It wanted to grow recognition and credibility as an IT...

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