Campaign details
Brand:Brand owner: Mastercard IncorporatedLead agency: McCann Worldgroup (Singapore) Pte Ltd.Contributing agencies: Carat APAC, Weber Shandwick SingaporeMarket: Singapore,Philippines,Thailand,Malaysia,Indonesia,VietnamIndustries: Credit cards & loansMedia channels: Online video, programmatic displayBudget: 500k - 1 million
Executive summary
Southeast Asia is a leapfrogging region when it comes to the adoption of technology. It boasts the fastest growth and rate of penetration in use of smartphones, social media and e-commerce, but when it comes to ways to pay online, Southeast Asian shoppers resort to a centuries-old method of payment: cash. Cash...