Mastercard: Crib to Crib

Payment technology brand Mastercard used an influencer-powered multi-media campaign to engage a wary audience and boost use of its debit card in Indonesia.

Campaign details

Brand: MastercardBrand owner: MastercardLead agency: McCann WorldgroupContributing agencies: Carat, Weber ShandwickMarket: IndonesiaIndustries: Credit cards & loansMedia channels: Competitions & contests, Content marketing, Livestreaming, Online video, Outdoor, out-of-home, Sales promotions, Social mediaBudget: Up to 500k

Executive summary

Indonesia's e-commerce market is projected to grow dramatically, and as the pie grows, many players are chasing their piece. For payment technology brand Mastercard to claim its position as the safest way to pay online, it needed to demonstrate to sceptical online shoppers the surprising power of...

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