Lux: Go green, go Lux

Skincare brand, LUX, achieved both social benefits and sales with its Go Green, Go LUX campaign in China.

Campaign details

Brand: LuxBrand owner: UnileverAgencies: Mindshare China, Unite ChinaMarket: China (Mainland)Sector: Bath toiletries, soapMedia channels: Livestreaming, Online display. Print - general, unspecified, Public relations, Social media, TelevisionBudget: 500k - 1 million

Executive summary

Go Green, Go LUX originated in 2011. After ten years of hard work, it has planted a total of 10.3m m2 grasslands in Tibet. These have absorbed 6,000 tons of carbon dioxide, benefitting 15,000 local farmers.2

In order to further promote Unilever's sustainable development strategy, LUX and the China...

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