Campaign details
Brand: LuxBrand owner: UnileverAgencies: Mindshare China, Unite ChinaMarket: China (Mainland)Sector: Bath toiletries, soapMedia channels: Livestreaming, Online display. Print - general, unspecified, Public relations, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Go Green, Go LUX originated in 2011. After ten years of hard work, it has planted a total of 10.3m m2 grasslands in Tibet. These have absorbed 6,000 tons of carbon dioxide, benefitting 15,000 local farmers.2
In order to further promote Unilever's sustainable development strategy, LUX and the China...