Lipton: Every Time is Creativi-Tea Time

Tea brand Lipton employed a data-driven targeting strategy, based on time of day, to drive awareness and penetration in Vietnam during the summer.

Campaign details

Brand: LiptonBrand owner: UnileverAgency: Mindshare VietnamCountry: VietnamIndustries: Hot Drinks, Iced DrinksMedia channels: Mobile & apps, Online video, Programmatic display, Social mediaBudget: Up to 500k

Executive summary

Summer has always been a season that carries huge marketing opportunities for refreshment brands. Cool beverages receive high brand focus, while hot drinks, such as tea, have never been a relevant alternative for this season.

Lipton discovered that hot solutions, such as tea, could also be soothing in the summer by creating fusion drinks or simply adding more ice....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands