Lifebuoy: How Vietnam contained COVID-19

Soap brand, Lifebuoy, worked together with the Government to create a behaviour-change and awareness campaign around hand hygiene in the fight against COVID-19 in Vietnam.

Campaign details

Brand: LifebuoyBrand owner: UnileverLead agency: Mindshare VietnamContributing agencies: Biz-Eyes, ZEE, Lava Digital MediaMarket: VietnamSector: Bath toiletries, soapsMedia channels: Online video, Other & ambient media, Social media, Sponsorship - event, property, Websites & micrositesBudget: 3 - 5 million

Executive summary

The COVID-19 pandemic in Vietnam was part of the ongoing worldwide 2020 pandemic. Vietnam's success strategy to control the spread was to implement strict social distancing measures.

Lifebuoy in Vietnam always stood for being 'one step ahead of infection'. During the pandemic, it had...

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