Campaign details
Brand: Levi Strauss India Pvt LtdBrand owner: Levi Strauss India Pvt LtdLead agency: Zeno Group IndiaContributing agencies: 22feet Tribal WorldwideCountry: IndiaIndustries: Clothing, apparelMedia channels: Content marketing, Online video, Social media, Word of mouth, advocacyBudget: No budget
Executive summary
Levi's has been present in India for over two decades and within this time the brand has built up a fair share of the denim market. Its awareness is high as a brand and across its various product ranges. However, there was a need to...