Campaign details
Brand: LazadaBrand owner: E-Cart Services Malaysia Sdn BhdAgency: TBWA\ Kuala LumpurMarket: MalaysiaSector: Online retailMedia channels: Online video, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
Lack of brand trust and fear were the key reasons Malaysia's micro-SMEs were hesitant to engage with Lazada.
Lazada, a multinational technology company with a focus on e-commerce – and Malaysia's leading e-commerce mall – needed to overcome the being perceived as a non-trustworthy business partner by Malaysia's micro-SMEs and, therefore, irrelevant as a chosen business...