Campaign details
Brand: JCBBrand owner: JCB India Pvt. Ltd.Agency: McCann WorldgroupMarket: IndiaIndustries: Property & constructionMedia channels: Online video, Search marketing, Social media, Websites & micrositesBudget: No budget
Executive summary
Imagine you’re an earth-moving equipment brand, minding your own business, and you wake up one day to discover that your name has gone viral for all the wrong reasons, through no fault of your own. That is the story of JCB in India.
British construction machine brand JCB was predominantly active in the B2B space in India, with...