Campaign details
Brand: ITC Aashirvaad AttaBrand owner: ITC LimitedLead agency: McCann Worldgroup IndiaContributing agencies: Madisson PR India, Group M IndiaMarket: IndiaIndustries: Sauces, seasonings, condimentsMedia channels: Competitions & contests, Content Marketing, Direct marketing, Events & experiential, Integrated, Newspapers, Online video, Packaging & design, Point-of-purchase, in-store, Radio & audio, Social media, Sponsorship - media, Television, Voice, chatbots, Word of mouth, influencersBudget: 1-3 million
Executive summary
Culturally, the north and south of India are very different, especially in the world of food. While wheat flour is king...