IKEA Taiwan: 100 Dollar Store

Furniture retailer IKEA created a pop-up store in a night market to showcase its affordability to consumers in Taiwan.

Campaign details

Brand: IKEA TaiwanBrand owner: IKEAAgency: Ogilvy TaiwanMarket: TaiwanIndustries: Furniture & furnishings retailMedia channels: Online video, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

IKEA had a long history in Taiwan, and its growth had been slowing since 2011, with the perception of affordability figuring as a major hurdle.

We found people’s perception of affordability came from emotional feelings, rather than rational facts. Therefore, we employed a new business model – the IKEA 100 Dollar Store. Located in a night market...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands