HSBC Hong Kong: The story continues

Owen Smith

A multi-channel story-based campaign encouraged the Hong Kong community to see HSBC bank through new eyes, while also engaging new audiences crucial to the future success of the business.

Campaign details

Brand: HSBC Hong KongBrand owner: HSBC Hong KongAgency: Grey Hong KongMarket: Hong KongSector: BanksMedia channels: Online display, Online video, Outdoor, out-of home, Packaging & design, Social media, TelevisionBudget: 500k - 1 million

Executive summary

It's easy being a fin-tech. Or a digital asset exchange. Or even a payment app. Everyone wants to pay attention to you and shower you with praise. But a 155-year-old bank? No one has anything good to say about you. Especially when you are HSBC in Hong Kong in the...

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