Himalaya Ayurveda Clear Skin Soap: An innovative, aromatic ad

Upali Nag, Sumant Bhattacharya

Himalaya Ayurveda Clear Skin, the soap brand, brought the fragrance of its product to life through an innovative print ad in India.

Campaign details

Brand: Himalaya Ayurveda Clear Skin SoapBrand owner: Himalaya Wellness CompanyAgency: MotivatorMarket: IndiaSector: Bath toiletries, soapsMedia channels: NewspapersBudget: Up to 500k

Executive summary

The category of bathing soaps was a saturated, cluttered one. In this category, Himalaya wanted to launch an ayurvedic soap – plugging into the ongoing consumer demand for natural products that fit into the larger narrative of wellness. The Himalaya Ayurveda Clear Skin soap differentiated owing to the presence of the ingredient, Kanaktaila.

The task was daunting as the communication needed to...

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