Campaign details
Brand: Healthcare at HomeBrand owner: Healthcare at HomeAgency: McCann Worldgroup IndiaMarket: IndiaIndustries: Healthcare services, providersMedia channels: Direct marketing, Newspapers, Public relations, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
In 2018, the Supreme Court of India allowed people to create living wills, a document that enables them to spell out their wishes for treatment if they slip into an incurable coma or vegetative state. However, while 27% of Indians were aware of this provision, people were still not signing up for...